Rite Aid | Stopping the Flu | Billboard & Social Ads
Rite Aid believes the role of the pharmacy has changed, and with it, so has where your family gets their annual flu shot. Because of this, we wanted to reach out to the hardest demographic to inspire to get their immunizations: children. Using bright colors and silly illustrations, this campaign will empower and encourage children to rally their entire family to get their flu shot at Rite Aid. This campaign also features a non-traditional component, in which the visuals of the billboards become a coloring contest for children. Once the child gets their shot, they can color in one spot on the huge banner located at all Rite Aid locations. When the banner has been completed, that specific store unlocks unique discounts and rewards for the patrons/ patients that made it happen.