We're all guilty of indulgence, especially when it comes to our drinking habits. Although our bodies prefer water, we still ask for the large soda and the extra sugar in our coffee. To combat this during September (Self Improvement Month), LIFEWTR encourages us to join their revolution: #H2OVRTHRW. By referencing several genres of drinks and then visually replacing said drink with LIFEWTR, they are suggesting we choose water more often then not. In the process, they are also promoting general health & wellness along with increasing sales. These ads would be seen in magazines, on social media, and in transit areas. LIFEWTR bottles would also get a facelift— being relabelled and displayed next to other, less healthy drinks to solidify the comparison. Leaders of the #H2OVRTHRW movement would be gifted shirts and pins to further spread their statement: water needs to takeover and be our primary source of hydration, for the sake of our health.