Wedding rings hold a different meaning for every couple. The new custom wedding band company HOLDEN knows this, and they want you to as well. In their #WHATITMEANSTOYOU campaign, they show how their rings can represent whatever marriage means to you by letting the rings help create images of security, love, and home. Their message would reach newly engaged couples and long lasting marriages alike in magazine, newspaper, outdoor, and social media environments. An animated video summarizes the whole campaign and encourages the viewer to buy new or replacement bands from HOLDEN. Although they don't know exactly what their rings will mean to you, they know they'll be the perfect fit.