Forever 21 | Mansplaining | Corporate/ Social Video Ad
In this social campaign, Forever 21 wanted to combat “mansplaining”, which is an issue that affects many of its customers. Defined as "when a man explains something to a woman that she already understands, usually in a condescending tone," this is a real social problem. In this animated video, Forever 21 takes a stand on this issue by “hacking” the mansplainers’ posts and changing them to something more positive. By using realistic sound effects, humorous writing, and incorporating the brand’s identity, we were able to create a video that has a shareability factor. In theory, this would show how ridiculous mansplaining is and hopefully bring it to an end.