Charity Miles | MOVE FOR MORE | 360° Ad Campaign
The world would be a better place if we could all support our favorite causes more often. With Charity Miles, we can. Their app makes donating to charities become part of your exercise routine. They track how far you run, walk, or bike, and donate money per mile you move. To spread their cause, they have created their new campaign: MOVE FOR MORE. These ads show relatable people being active, while the copy tells the viewer that they are moving for more than themselves by using Charity Miles. MOVE FOR MORE is experienced through video, magazine, and social components. The campaign also has guerrilla aspects. We placed the MOVE FOR MORE branding on treadmills in gyms, as well as creating a custom MOVE FOR MORE machine. Charity Miles has also partnered with Citi Bike—anyone who rents the crossover bike will donate the miles they ride it to their favorite cause. Finally, Charity Miles' most loyal users will be rewarded with a sticker that resembles the '26.2' marathon completion stickers that runners love to show off.