One of the hardest (and proudest) parts of being a parent is seeing your children go out on their own. However, ASPCA is here to help ease the pain of Empty Nest Syndrome. We created a direct mail piece that would be sent to empty nesters to urge them to inquire about adopting an animal. The idea is that it’s a win-win situation; the parents are happy again, and the pet is happy to have a loving home. The choice to design the piece as an actual home is validated when the viewer pulls the tabs out and gets a visual representation of a dog literally filling the empty nest.